Please use this identifier to cite or link to this item:
DC FieldValueLanguage
dc.contributor.authorPitiphat, Samart
dc.contributor.otherUniversity of the Thai Chamber of Commerce. Journal Editorial Office
dc.identifier.citationSamart Pitiphat (2012) Identifying Indicators of Strategic Factors Determinig Demand for Vietnamese Foods: Applied Second-order Confirmatory Factor Analysis Model. University of the Thai Chamber of Commerce Journal Vol.32 No.4.
dc.description.abstractThe objective of this research was to identify indicators of strategic factors determining demand for Vietnamese foods by using the second-order confirmatory factor analysis technique. The sample consisted of 500 customers of Vietnamese foods in Udon Thani Province. The research instrument was a measurement of deterministic factors of Vietnamese foods demand. The data were analyzed by using the LISREL program. The results are as follows: There are four strategic factors found from the study: product, price, promotion, and place. Specifically, the indicators of product factors are quantity, taste, color, variety, and certification. The indicators of price factors are the price commensurate with quality, a lower price relative to international foods, and an appropriate price on a par with buyers' income. The indicators of promotion factors are advertising, member discounts, volume discounts, seasonal discounts, and souvenirs. The indicators of place factors are proximity to resident, being located in department stores and near community areas.
dc.publisherChulalongkorn University Printing House
dc.publisherUniversity of the Thai Chamber of Commerce
dc.relation.ispartofUniversity of the Thai Chamber of Commerce Journal-
dc.rightsThis work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
dc.subject.otherBusiness Economics
dc.titleIdentifying Indicators of Strategic Factors Determinig Demand for Vietnamese Foods: Applied Second-order Confirmatory Factor Analysis Model
dc.typeJournal article
dc.rights.holderUniversity of the Thai Chamber of Commerce
Appears in Collections:JEO: Journal Articles
Files in This Item:
File Description SizeFormat 
1175fulltext.pdf2.06 MBAdobe PDFThumbnail
Show simple item record Recommend this item

Page view(s) 5

checked on Aug 28, 2019

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.