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|Title:||Identifying Indicators of Strategic Factors Determinig Demand for Vietnamese Foods: Applied Second-order Confirmatory Factor Analysis Model||Authors:||Pitiphat, Samart||Issue Date:||2012||Publisher:||Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
|Source:||Samart Pitiphat (2012) Identifying Indicators of Strategic Factors Determinig Demand for Vietnamese Foods: Applied Second-order Confirmatory Factor Analysis Model. University of the Thai Chamber of Commerce Journal Vol.32 No.4.||Abstract:||The objective of this research was to identify indicators of strategic factors determining demand for Vietnamese foods by using the second-order confirmatory factor analysis technique. The sample consisted of 500 customers of Vietnamese foods in Udon Thani Province. The research instrument was a measurement of deterministic factors of Vietnamese foods demand. The data were analyzed by using the LISREL program. The results are as follows: There are four strategic factors found from the study: product, price, promotion, and place. Specifically, the indicators of product factors are quantity, taste, color, variety, and certification. The indicators of price factors are the price commensurate with quality, a lower price relative to international foods, and an appropriate price on a par with buyers' income. The indicators of promotion factors are advertising, member discounts, volume discounts, seasonal discounts, and souvenirs. The indicators of place factors are proximity to resident, being located in department stores and near community areas.||URI:||https://scholar.utcc.ac.th/handle/6626976254/305||ISSN:||0125-2437||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||JEO: Journal Articles|
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