Please use this identifier to cite or link to this item: https://utcc-dspacecris.eval.plus/handle/6626976254/296
Title: The Behavior, Opinion and Attitudes of Health Professionals (Nurses) towards Life Insurance
Authors: Lealaphan, Acharapan 
Launglaor, Wisanu 
Issue Date: 2012
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Acharapan Lealaphan, Wisanu Launglaor (2012) The Behavior, Opinion and Attitudes of Health Professionals (Nurses) towards Life Insurance. University of the Thai Chamber of Commerce Journal Vol.32 No.3.
Abstract: Due to an increased number of risks today, Thai people have realized the importance of life insurance. Thus the life insurance industry has grown rapidly. Health professionals (nurses) are a group whose work is high risk and they need a safety life. This study revealed the behavior and attitudes of health professionals (nurses) towards life insurance. The results showed that health professionals (nurses) towards life insurance. The results showed that health professionals bought life insurance as a means of saving, and made the decision on their own. AIA is considered the most reliable life insurance company. The majority of the problems they encountered concerned unclear insurance coverage. Furthermore, more than 50 percent of the life insurance purchasing samples decided either not to buy or expected to buy life insurance within a year. Regarding life insurance policies, the samples did not hold more than 2 policies. As for non-life insurance purchasing samples, they didn't buy life insurance because they had no money and already had welfare. The insurance company's reputation is the most important factor affecting a decision to buy life insurance. Other factors that have little effect in a decision to buy life insurance are advertising campaigns, and using a reputable person as a presenter. It is found that the samples have a positive attitude towards life insurance business, but their attitudes towards life insurance companies and insurance agents are negative.
URI: https://scholar.utcc.ac.th/handle/6626976254/296
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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