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Title: Financial Management: Marketing,Corporate and Shareholder Value Creation
Authors: Kananurak, Napawan 
Issue Date: 2012
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Napawan Kananurak (2012) Financial Management: Marketing,Corporate and Shareholder Value Creation. University of the Thai Chamber of Commerce Journal Vol.32 No.1.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: In the current economy, organizations focus on responses to customer needs; corporate value creation, share growth and working capital. Therefore, organizations combine marketing and financial management with efficient decision making because of 3 management decision areas: margin management issues enable organizations to create shareholder value drivers. Shareholder value drivers growth, profitability, productivity and economic cash flow. Implementation of shareholder value criteria culminates in a return to the shareholders. Shareholders are particularly concerned in this aspect and set it to investment criteria. Business firms that want to be a success have to develop a marketing approach to create shareholder value. Marketing approaches are based on an analysis process. The analysis process has 3 stages, (1) market opportunity analysis (2) shareholder value/strategic marketing: opportunity evaluation (3) shareholder value/strategic marketing: performance evaluation. Marketing and financial management produce optimal efficiency and create value for the organization and all other stakeholders; shareholders, employees and customers.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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