Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/263
Title: Bangkok Customer Satisfaction with CAT 009International Call Service
Authors: Tarnittanakorn, Nittana 
Phraianan, Kachaporn 
Issue Date: 2011
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Nittana Tarnittanakorn, Kachaporn Phraianan (2011) Bangkok Customer Satisfaction with CAT 009International Call Service. University of the Thai Chamber of Commerce Journal Vol.31 No.4.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: This research aimed primarily to explore the demographic and marketing factorsaffecting customer satisfaction with CAT 009 International Call Service provided byCAT Telecom Public Company, Limited. Close-ended questionnaires were utilized forcollecting data from 400 customers in Bangkok. The data analysis used IndependentSample T-test, One-way ANOVA, and multiple regressions. The results indicated thatthe majority of respondents were females between 25-34 years of age. Most of themhad a Bachelor’s Degree, worked for private companies, and earned a monthly salarybetween 10,000-20,000 baht. Additionally, the results revealed that the differencesin gender, age, occupation, educational background, and income had no significantinfluence on the customer satisfaction with CAT 009 International Call Service. Theresults also showed that the marketing mix factors of product, place, distributionchannels, promotion, and process effected customer satisfaction with CAT 009International Call Service at the statistically significant level of 0.05. However, themarketing factors of price, people, and physical evidence had no significant influenceon the customer’s satisfaction toward CAT 009 International Call Service.
URI: https://scholar.utcc.ac.th/handle/6626976254/263
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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