Browsing by Subject "Thai Language and Culture"
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- PublicationThe Outcome of the Integration of Extra-Curriculum Activities Related to Thai Culture with Classroom Activities in Teaching “Thai Society and Culture” Course to ChineseStudents(Chulalongkorn University Printing House, 2011)
; University of the Thai Chamber of Commerce. Journal Editorial OfficeThis paper aims to study the results of integrating extra-curricula activities related toThai art and culture with teaching of “Thai society and culture” course to Chinesestudents. The primary data is based on observing and interviewing learners, guestinstructors, and those participating in the activities. The other sources of data derivefrom the course and activity evaluations by the organizing team, instructors andlearners, as well as results of quizzes and a final examination. The findings reveal thatthe objectives of integrating extra-curricular activities related to culture with classroomactivities in teaching this course are successful. All learners directly experienced Thaiart and culture in real situations, and thus they could relate to their experiences bothwithin the course and with other courses. This resulted positively to produce learnerachievements and instructors success. Additionally, academic and social institutionsalso benefit from human and career development as well as providing the groundworkfor a learning-based society.7 112 - PublicationTourism Communication through Thai Cultural Universals(Chulalongkorn University Printing House, 2013)
; University of the Thai Chamber of Commerce. Journal Editorial OfficeThis article reviews the result of a study of Thai cultural universals as tourism products and tourism communication. The process of this study began with collecting cultural universals under George Murdock's framework of knowledge (1945). Eleven Thai tourism cultural product universals were selected by seven experts from different areas of work and used in communication with tourists to understand the perceptions and attitudes that prompted their decision to travel to Thailand. The results show that 625 tourists in Chiang Mai, Sukhothai, Ayutthaya and Bangkok agreed that only nine of the 11 potential Thai cultural universals could be used to communicate as tourism products. Those nine potential Thai cultural universals were cooking, weaving, ethno-botany, dancing, decorative art, folklore, therapy/medicine, marriage and education, respectively.9 16 - Publicationการปรับเปลี่ยนรูปแบบและความหมายของสัญลักษณ์มงคลจากสมัยทวารวดีสู่สมัยรัตนโกสินทร์(http://utcc2.utcc.ac.th/utccjournal/journal_book.php?journal_id=52, 2017-07)
; University of the Thai Chamber of Commerce. Journal Editorial Office6 23 - Publicationการเล่นคำ: สุนทรียภาพในบทเพลงของ ศรีสวัสดิ์ พิจิตรวรการ(http://utcc2.utcc.ac.th/utccjournal/journal_book.php?journal_id=42, 2015-10)
; University of the Thai Chamber of Commerce. Journal Editorial Office23 38