BA: Research Reports

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Browsing BA: Research Reports by Subject "Industrial Management"

Now showing 1 - 2 of 2
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    Publication
    A Study of the Competitive Advantage of Thai Traditional Medicine and Herbal Products
    (University of the Thai Chamber of Commerce, 2013)
    Kongrerk, Thania
    ;
    University of the Thai Chamber of Commerce. School of Business
    Purpose: The main objective of this study is to derive competitive advantage of Thai Traditional Medicine and herbal products industry by analyzing from SWOT and Porter’s Diamond model and finding out the relevancy of government policies in this industry.Design/Methodology and Approach: Qualitative approaches have been used in this research by depth interview business owners.Research result: Strengths and opportunities in this industry are derived from internal and external factors of their companies which indicated the competitive advantage over potential competitors. The result showed that strengths are the accessibility to raw materials, wide acceptance among overseas consumers, and the accreditation by international organizations. The opportunities of TTM and herbal products composed of the increasing demand in both domestic and international market and the integration of ASEAN Economic Corporation. Weaknesses are explained as high cost of production, quality of raw materials, and strong dependency on overseas distributors. Threats in this industry related to the intense competition from both local and international markets. With regard to Porter model, Thai traditional medicine manufacturers have benefitted from favorable demand conditions particularly the size of home market. Nonetheless, this industry has also gained substantial market shares in Asia, EU and U.S.A as well. However, in terms of structure and rivalry, this industry faces high competition. Adding to this, government policies, such as marketing and financial support, regulate/deregulate are most relevant to this industry.Originality/Values: For TTM and herbal products, most research concentrate on consumer point-of-view and there is a lack of studies on the views of company owners and government policies.
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    Publication
    The SCOR Model Application for Performance Evaluation of Plastic Recycles Manufacturing: Case Study of the Plastic Recycles Manufacturing
    (University of the Thai Chamber of Commerce, 2009)
    เสาวนิตย์ จันทนโรจน์
    ;
    University of the Thai Chamber of Commerce. School of Business
    The objective of this research is to assess the supply chain efficiency and raw material procurement of Plastic Recycle Manufacturing Industry. Data collection is made from 2 plastic recycle manufacturers consisting of the sample manufacturers and its subsidiaries, 20 raw material suppliers, and 10 customers. The data is then analyzed to formulate a questionnaire based on the SCOR model in order to assess the efficiency of supply chain management of the Plastic Recycle Manufacturing Industry.Findings from the research reveal that the manufacturers have lower efficiency in relative to the suppliers and customers, because raw material supplies normally come from a variety of suppliers without any commitment in quality. Moreover, the internal management of the manufacturers still lacks adequate quality control upon raw material receiving process, causing substantial defects in the production process, amounting to 14.07% of the total production volume. However, after additional improvements to the quality control of the receiving process, the defects have been considerably reduced to 6.62% of the total production volume.
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